MAPIC & LEISURUP DIGITAL 2020 Conference [WEBINAR]

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Howard Samuels participated on the panel entitiled “Reinventing Retail with Entertainment” in the MAPIC & LEISUREUP DIGITAL Conference held in November 2020.

MAPIC Digital live brought together over 2300 international decision-makers registered from the commercial real estate, retail and leisure sectors. The itinerary of 26 live and on-demand sessions gave the floor to 114 speakers from 19 countries.

Topics covered on the panel included:

  • How to integrate leisure and dining experiences to create successful lifestyle destinations

  • New rules and innovative sustainable models to develop leisure within retail spaces

  • Financial impact for assets

  • Choosing a concept, economic viability, integration strategy: the right approach to succeed

Speakers on the panel included:

  • Massimiliano FREDDI, Leisure Consultant, TRADELAB - moderator

  • Jonathan DOUGHTY, Global Head of Foodservice, Leisure & Placemaking, ECE

  • Reinhart VIANE, Business Development Director, KCC

  • Howard SAMUELS, President & CEO, SAMUELS & COMPANY

  • Michael LOPEZ, Senior Vice President, AMERICAN WAVE MACHINES

[VIEW WEBINAR VIDEO BELOW]