Howard Samuels on the Evolution of Experiential Retail in "Same Wants, New Delivery" SCB Article
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Success in location-based entertainment is no longer about novelty alone.
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Howard Samuels Gives His Perspective on "Entertainment Takes Center Stage" in SCB Article
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Samuels envisions that landlords who strategically cluster retail entertainment can enhance customer engagement and drive traffic.
Read MoreExperiential Retail Adjusts for a Post-COVID Comeback [SHOPPING CENTER BUSINESS]
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Shopping Center Business interviewed Howard Samuels and other retail real estate experts for its February 2021 article “Experiential Retail Adjusts for a Post-COVID Comeback.
Read MoreHow Will California’s Retail and Restaurant Sector Recover Post-Coronavirus? [WEBINAR]
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Howard Samuels and other experts from California’s retail sector discuss the future of California retail.
Read MoreFilling the Void [Shopping Center Business]
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Retail Real Estate expert Howard Samuels gives tips on working with a new generation of tenants.
Read MoreOxigeno: A Retail Breath of Fresh Air [Shopping Center Business]
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La Estácion Oxígeno in Costa Rica plans to refine and perhaps redefine experiential real estate.
Read MoreEntertaining Places [Shopping Center Business]
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Howard Samuels comments on Merlin Entertainments - the world’s second largest attraction-based company, with more than 100 attractions around the globe. Several are expanding in the U.S.
Read MoreExperiential Retail Takes Flight at iFLY [Shopping Center Business]
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The iFLY indoor skydiving experience is taking off in top-tier shopping destinations worldwide.
Read MoreMerlin's Magic [Shopping Center Business]
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Merlin Entertainments is bringing Madame Tussauds, LEGOLAND, aquariums and more to retail centers that have a leisure focus. Howard Samuels comments.
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