Experiential Retail Takes Flight at iFLY [Shopping Center Business]

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Shopping center developers and owners are recognizing the need to move toward entertainment and experiential retail to lure customers away from their couches and back out to the streets. And there’s one highly popular concept that offers an experience like no other.

iFLY is a unique offering that gives the rush of freefall skydiving without having to jump from an airplane. A state-of-the-art vertical wind tunnel creates a cushion of wall-to-wall air that allows people to float, simulating the experience of skydiving without the risk.

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